Dominate Ductless One Day Training

This training day is for heat pump contractors who are tired of watching the competition eat their lunch while they’re working their tails off for scraps.

I spent 32 years making every mistake in the book – chasing the wrong customers, pricing jobs that barely paid for my truck payment, and watching leads go cold because I didn’t know what I was doing. I fixed it all, and now I’m going to save you from learning it the hard way

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MODULE 1: Here’s How Video Gets Heat Pump Customers Calling You (8:30-10:00 AM)

I tripled my leads in 90 days with this exact system. No joke.

• Why do your current videos get ZERO results (and it’s not what you think)
• The 3 video types that make the phone ring – I’ll show you examples
• How to be confident on camera even if you hate it (I used to hate it too)
• Equipment that works – not the expensive garbage they’re trying to sell you
• My “content multiplication” trick: 1 video becomes 15 posts without killing yourself
• AI tools that find customers ready to buy RIGHT NOW (not tire-kickers)
• Follow-up that turns viewers into $10K+ jobs automatically

What We’re Doing: You’re making your first real video script that gets results

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MODULE 2: Get ‘Em While They’re Hot: Turning Leads into Loyal Heat Pump Customers (10:15-11:45 AM)

Speed wins. Period. I’ll show you exactly how to be first.

• Response reality check – you’re losing deals every hour you wait
• Setting up systems so you NEVER miss a hot lead again
• Customer journey fixes that plug the holes in your bucket
• Scripts that close deals, not bore people to death
• Text templates that get 70% response (I use these every day)
• Automated follow-up that works while you’re installing jobs
• Building a referral machine that feeds you leads monthly
• Getting your whole crew to talk heat pumps like pros

What We’re Doing: Fixing the gaps where you’re bleeding leads right now.

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MODULE 3: From Estimator to Solution Designer: Transforming Your Heat Pump Sales Process (12:30-3:00 PM)

32 years of mistakes and breakthroughs boiled down to 7 steps that work.

• Why do your current videos get ZERO results (and it’s not what you think)
• The 3 video types that make the phone ring – I’ll show you examples
• How to be confident on camera even if you hate it (I used to hate it too)
• Equipment that works – not the expensive garbage they’re trying to sell you
• My “content multiplication” trick: 1 video becomes 15 posts without killing yourself
• AI tools that find customers ready to buy RIGHT NOW (not tire-kickers)
• Follow-up that turns viewers into $10K+ jobs automatically

What We’re Doing: Practicing my 7-step system on real scenarios until you own it.

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You can be busy and broke, or you can be profitable. The difference is knowing your real numbers and pricing like a business owner, not a technician. This session shows you exactly how to build actual wealth.

MODULE 4: The Margin Master: How I Built Real Wealth Through Heat Pump Installations (3:15-4:30 PM)

The margin mistakes that kept me poor for years – and how I fixed them.

• Stop confusing markup and margin (this cost me thousands early on)
• What does your techs REALLY cost you (it’s way more than their hourly rate)
• Hidden costs that are killing your profits right now.
• Which jobs make money per hour and which ones don’t
• Price book that builds wealth, not just pays bills
• Beat low ballers without racing to the bottom
• Material costs that drain profits
• Efficiency numbers that separate good from great ones
• Upselling that took an average from $7K – $12K
• When to walk away from jobs (its ok to say no)

What We’re Doing: Calculating your real costs and build pricing that pays the bills.